Netherlands based Nutreco company announced its maiden manufacturing foray in India with a state-of-the-art production facility at Jadcherla near Hyderabad yesterday. Nutreco, through its two reputed brands, Trouw Nutrition and Skretting, is a global leader in animal and aqua nutrition, bringing innovative feed additives, premixes and nutritional services. Trouw Nutrition is the animal nutrition division of the 125 year old Dutch family owned SHV Holdings. 

The 20,000 MT modern plant at Telangana will primarily produce vitamins, mineral premixes, mineral blends and feed safety solutions for all species. The company’s unique ‘Nutrace’ programme, a food safety and quality initiative of Nutreco, ensures end-to-end quality and traceability, with added emphasis on feed-to-food safety. The entire manufacturing process is automated right from raw material handling to bagging at the plant so that the final product is entirely untouched by hands. The unit will cater to the entire South Asia market needs and is expected to clock full capacity utilisation by 2025. This production facility enables us to contribute our bit to the prestigious – Atmanirbhar Bharat - Make in India initiative while simultaneously improving the efficiencies with lesser turnaround time and better customizations as per customer’s needs. Telangana was an apt choice considering its easy accessibility and being an investor-friendly state. Even from a market perspective, it’s a major poultry and aqua belt with logistical access to good ports, said Dr. Saurabh Shekhar, Managing Director - South Asia, Nutreco. 

We are also coming up with a facility at Surat for aqua feeds, which will be commissioned by 2021 or 2022.  The Jadcherla facility will primarily cater to India first and later to Bangladesh, Nepal, and Sri Lanka. 

Nutreco started its operations in India in 2013 and has aggressively ramped up operations since 2017 to expand the footprint in the South Asian markets.  Asia and India are key to achieving our mission of Feeding the Future. We already have plants in Japan, China, Indonesia, Vietnam, and Myanmar, to strengthen our presence in Asia. Establishing a state- of-the-art production facility at Jadcherla, Hyderabad is our way of reinforcing commitment to South Asia and Indian markets. This is just the beginning of our long voyage to gain a strong foothold here, says Mr. Jurriën Zandbergen, Managing Director, Nutreco, Asia. Our investment in both the facilities in India is 20mn Euros, this doesn’t include the investment we are making in start-ups. We are also looking at partnerships and acquisitions to grow. We are on a continuous lookout for opportunities for investments, we are in talks with other start-ups too in the domain of livestock industry and animal nutrition, for investment.

Nutreco has both organic and inorganic growth plans to expand its footprints in South Asia.  In India, the facility allows us to aggressively diversify and cater to all species like poultry, dairy, aqua and pets. Our initiatives will remain focused on providing responsible, cost-effective solutions to our customers and progressive farmers, says Dr. Saurabh Shekhar. We see huge potential in this market. India is one of the fastest-growing markets for animal protein.

Trouw Nutrition is adopting a seamless, integrated solution approach in India by focusing on innovative technologies like Mycomaster, NutriOpt On-site Adviser (NOA), along with a dedicated Customer Service Laboratory, MasterLab at Hyderabad. The digital platform, NutriOpt On-site Adviser (NOA), helps in accurate nutrient analysis to achieve farmers and feed millers' precision nutrition goals. At the same time, Mycomaster provides quick analysis of mycotoxins to enable quick decision making by customers. MasterLab, which is the largest chain of customer service laboratories in the animal nutrition industry, conducts varied analytical assays for complete feed, raw materials, and water, using state-of-the-art equipment, modern techniques, and highly qualified laboratory technicians.

Being an integrated solution provider, we have a combination of Products, Services, People and Models for the major challenges being faced by livestock industry today, like responsible usage of antibiotics, feed safety, mycotoxin and Salmonella challenge and optimum mineral nutrition to increase animal productivity and help farmers double their income. Our expertise of 90 years and continuous strive for innovation and research combined with customer-centricity helps us to bring practical solutions for our customers, adds Mr Jurriën Zandbergen.