Editorial Board

Editorial Board - February 2011

 

Aqua star - Editorial Board

Editor's Letter - Aqua star marketing

India is the second-largest aquaculture producer in the world. Marketing is as important as actual production. Assuming that all you have to do is produce the shrimp/ fish and people will buy them will lead to certain failure.
Farmers must seriously investigate the marketplace as an initial step before investing in production .When deciding which species of fish or shrimp to produce, farmers need keep two things in mind. First, choose a species which is recognized as being marketable. Second, attempting to farm species having incomplete production information or production peculiarities is a very risky venture. Product, price, promotion, and place are classical points in traditional marketing and will similarly apply to aquaculture products. We have a good position in the international market but still a long way to go in domestic market. We have recently seen that many of the Non-Veg retail chains in the country have failed this is mainly due to improper planning and positioning of the product in the consumer mind which ultimately costed the organizations financially. Aquaculture is a Niche market and has its own advantages and disadvantages. With growing trend in organised retail chains with variety of formats, ranging from discount stores to supermarkets to hypermarkets to specialty chains - farmers need to strategize how they can get a better share in consumer's rupee.
"We now need a major revolution in marketing," aquaculture diversification in food requires back-up support in terms of viable delivery and marketing chain because the produce is perishable.

 

Editorial Board - March 2011

 

Aqua star - Editorial Board

Editor's Letter

Coming Soon

 

Editorial Board - April 2011

 

Aqua star - Editorial Board

Editor's Letter - Scampi Culture - India

Freshwater prawn/ Scampi production in the country has seen a major decline in the past few years due to various problems in the production of quality seeds and rejections from European countries. And now competition from Vannamei has also accentuated this trend.The production of scampi was estimated at 40,000 tonne a few years ago.With the significant reduction in the area for scampi culture, the production fell to 6,600 tonne in 2009. Global production of freshwater prawns is now at 4,50,000 tonne .The area under freshwater prawn culture is growing in most of the Asian countries like China, Bangladesh, Vietnam, Taiwan and Myanmar but we see a significant downward trend in India.The practice of using antibiotics for seed production was the main factor that affected production of freshwater prawns. There is a huge potential to spread freshwater prawn culture in states such as Maharashtra,Gujarat,Punjab,Bihar and Kerala. Production is limited to small quantities in the country at present. Farmers need to realize that going for cultivation of a single species will aggravate the problems when some disease problem occurs. The price for Scampi is good and there is always a demand in the global market ,farmers need to take up the cultivation with expert advice and sourcing quality seed. I want to end telling “Don’t keep all your eggs in the one basket “. Hope you find interesting articles of your choice inside, do write to us your valuable inputs.

 

Editorial Board - May 2011

 

Aquastar - Editorial Board

Editor's Letter

Across the world in the field of Aquaculture there are many changes which we are coming across. Of all these one of the most important aspect which we can never deny is the role of environment. As part of the value chain , all the stakeholders need to look at this as need of the hour. Research needs to be focused on finding new and more sustainable ways of farming and helping re-energize aquaculture development along with encouraging preservation of coastal ecosystems. This can be done through training and mentoring, strengthen innovation by increasing interaction between researchers and industry, and link research and training to support the stake holders. The students of various fisheries colleges across the country can look at this as a promising opportunity and take this as an initiative in their respective premises and educate the farmers on the importance of environmental sustainability , instead just depending on MPEDA and various national institutes. Hope you find news of your interest from the world of Aquaculture and fisheries in inside pages.

 

Editorial Board - June 2011

 

Aqua star - Editorial Board

Shrimp Farming - Credit Facilities

Shrimp farming across the country has seen ups and downs. With my field experience for the past two decades, the main problems that the sector faces starts from low quality of seed stock, high input costs, lack of technical assistance & training, lack of adequate capital and low market price when supply increases, theses all ultimately revolve around the monetary factor. To solve these problems we need to establish and maintain hatcheries for quality seed stock, processing plants, training to farmers with latest technical advances, Easy credit facilities and of all market price stabilization. One of the important schemes for this FY 2011-2012 as per State lead Bank, For Aquaculture - National Fisheries Development Board is sponsoring two Schemes firstly for Conversion of shrimp hatchery to fin fish hatchery , out of the total unit cost of 70.00 lakhs the subsidy component will be 14.00 Lakhs and the other scheme is for Additional infrastructure to SPF Vannamei Hatcheries , out of the total unit cost of 20.00 Lakhs the subsidy component will be 4.00 Lakhs. The government will be spending Rs 1968.50 Lakhs under various schemes in 23 Districts of Andhra Pradesh. Apart from Regular articles you will find a special feature on The Alltech 27th Annual International Animal Health and Nutrition Symposium.

 

Editorial Board - July 2011

 

Aquastar - Editorial Board

Editor's Letter

One of the unique situations aroused this year across the delta belt of Andhra Pradesh which is called as Annapurna of the Country, that farmers declared crop holiday for this kharif season and this would go down in the lines of history. It may be astonishing why paddy crop is being linked to aquaculture. These are the things which may arise even in this sector when farmer doesn’t get the support what he needs from the other stakeholders.
We always hear around of quality of seed, extension programmes but hardly about importance of ice factories, cold storages, processing plants and exporters which are really the need of the hour. With bumper crop in the season many farmers have resorted to distress sale. Every year more than 20,000 hectares culture area is increasing but the other factors are not matching the output that hardly more than 5 exporters are there in the state. MPEDA, NFDB and NABARD need to come up with schemes that encourage new plants to come up can put a hold on this economic uncertainty.